The cost of an SEO audit is highly variable, as each website is unique. In addition to the size of the website, there are several other factors that influence SEO audit pricing.
Whether you are running a start-up, an SME, or a big enterprise, an SEO audit is the critical first step towards fully optimizing your website. Read on to find out exactly what the audit entails and key SEO audit cost factors.
What is an SEO Audit?
An SEO audit involves a complete assessment of your website from an SEO perspective. In other words, it is an evaluation of your site’s strengths and weaknesses alike in terms of SEO. The audit includes recommendations highlighting areas that need optimization for the best SEO results.
A comprehensive, all-around SEO audit features the following elements:
Technical Audit
A technical audit involves the assessment of broken links, 404 error pages, duplicate content, mobile optimization problems, site speed, and more. Technical audits are the standard in SEO audits, and a professional technical SEO consultant will uncover issues that require immediate fixing.
Competitive Audit
How does your website compare against your competitors’ websites? A competitive audit will provide these insights and highlight how you can beat your competitors.
Content Audit
The content audit assesses all the content on your website, from the service pages to the blog. The focus lies in identifying ranking opportunities, such as optimizing targeted keywords and title tags. Having excellent quality content boosts your website ranking.
Links Audit
A links audit provides insights into weaknesses as well as opportunities to improve your website’s linking profile. Auditing internal links ensures they are accurate, non-spammy, and working. External link audit ensures that these links are not only working but also that they are of high quality.
Social Audit
A social audit will reveal the performance of your social campaigns. How many people are liking, commenting on, and sharing your content across the different social platforms? Insights from the social audit will help you improve your brand’s visibility and authority on social channels.
Understanding SEO Audit Cost Factors
Different SEO service providers have different pricing models. Professional Indian freelancers, for example, typically charge in the range of $100 to $ 200, for an SEO audit.
It should be noted that several factors that go into determining the cost of an SEO audit. The most significant among these factors are as highlighted.
Size of the Website
How many pages are on your website? More pages on your website will require more investment in terms of time and effort to audit. It, therefore, comes as no surprise that it will cost more to audit a bigger website.
Website Design and Complexity
Auditing a website with a simple design is relatively straightforward and will not take too much time, attracting a lower cost. On the other hand, conducting an SEO audit for a website with multiple integrations and other intricacies across its various pages will require more expertise and time.
Type of Audit and Level of Detail
A comprehensive SEO audit that covers different aspects will undoubtedly cost more than a partial or basic one that focuses on only one or more areas. That said, a technical audit costs more than the other types of audits. It also goes without saying that a comprehensive audit is well worth the investment, especially if you are looking to revamp your SEO strategy and efforts.
Service Provider Factors
The rate card for SEO service providers with more experience is generally higher. Of course, this is worth it because their expertise and experience guarantee great results for your website. While you can hire a less experienced provider for less, you may not get the same results.
Similarly, the size of the service provider may affect SEO audit costs. While a larger and more established agency may charge a higher rate, a smaller agency and even an independent SEO specialists may be the better fit for your SEO audit needs and budget.
Expected Turnaround Times
Expedited SEO audits cost more. If you are working against a tight deadline, then you can expect to pay more than if you had left the service provider to work with their typical turnaround times.
Audit Implementation
After the audit comes the implementation of approved recommendations. The cost of implementation is generally excluded from the SEO audit cost. However, you may be able to negotiate a reasonable price if you choose the same service provider to not only audit your website, but also to implement the changes.
Final Thoughts
An SEO audit is a game-changer and critical to optimizing your website and maximizing the results of your SEO strategy. With this return on investment in mind, you will want to ensure you are working with the best in the market and get value for your money.
Get your quote today and partner with a results-driven SEO specialist who is also transparent about SEO audit pricing, and offers reasonably-priced SEO services. With a budget of $ 100 to $ 200, you can enjoy the benefits of the SEO audit services offered by India’s top SEO specialist.
FAQs about SEO Audit Cost
Do I need to hire an expert to conduct an SEO audit?
An SEO audit is a crucial first step of the SEO process that requires the expertise a professional can offer.
Is an SEO audit worth the investment?
Yes. An SEO audit gives you insights into your website’s issues and performance, which then informs the next steps that will get you on the right track to meeting your SEO goals.
Which type of SEO audit should you invest in?
A comprehensive SEO audit that takes an in-depth look at a range of areas, including your content, links profile and authority on social channels
What are the best SEO audit tools?
Some of the best SEO audit tools include DeepCrawl Google Search Console. SEMRush, Moz, Ahrefs and Screaming Frog.
How long does an SEO audit take?
Based on the scope of work and the expertise and experience of the service provider, an SEO audit may take up to several weeks.
How often should you get an SEO audit?
It depends on factors such as the size and scope of your website. While smaller sites can do with an annual SEO audit, larger websites such as ecommerce platforms should get an audit every quarter.
Is the cost of an SEO audit included in the SEO services package?
It varies from one SEO service provider to the next. Double-check with your provider and discuss their pricing upfront.
